Digipak- Final

Target market research

Created using Visme. The Free Online Presentation Tool.

Production update- First Shoot

Production update- Second shoot

Music Video- First Draft

Cutting to the beat

This is a cutting to the beat practise task which I have made using Final Cut Pro, in order to improve my Final Cut editing skills so that I am more familiar with the programme and confident with its tools when it comes to creating and editing my music video. I have made this video by takin the song 'Nig*** in Paris' By Kanye West and along with some clips from 'Nody'. I have then used the blade tool to cut different bits of the video which fit in with the beat of the song. Completing this task was very beneficial to my experience of using Final Cut which will aid me when it comes to editing my own music video.

Lip sincying

Audience feedback

This is a target audience feedback on our music video which was made using Final Cut, we have asked a number of individuals within our target market to tell us what they think about our music video and what could be improved if we were to do this again or change anything. The overall feedback was positive, the the majority of the audience have liked the great use of conventions and the balance between the narrative and performance. We have also asked the participants about their thoughts on the main protagonist used in the video. The response to this question was mixed, due to his good looks and performance within the video however, some have thought that the way in which he was dressed and his style wasn't very pop related. The possible improvements which were brought up by the audience were, a greater use of narrative in chronological order, different genre song or different main actor, more footage focusing on the couple rather than on the protagonist and more colour to be used in order to fully meet the conventions of the genre.

Based on the feedback received in this video I believe that we have managed to do a great job targeting this specific age group. If we were to change anything based on this audience feedback we would consider changing the main actor to someone who would suit the genre better. Overall the majority of the feedback received was good however, there are a number of improvements which could be made in order to make the music video more successful.

Shooting Day